You have to make sure you know what outcomes you want from your customer workshop week.

For success you have to convince the team that it's worthwhile and you'll have to get the OK from your leaders. All these people are going to want to know the outcomes from your Customer Worksop to remove any skepticism.

During the event having explicit outcomes will make decisions simple and fast if you can just answer "does this support our outcome?".

And finally in the retrospective you will be looking back on the week to confirm you were successful. Having explicit outcomes makes it easy for the team to measure success.

Here are some examples of why you might want to get your customers in to your workplace. Just pick two or three max!

For your customers...

• Customers feel that we care deeply about their problems
• Customers feel like we are competent and understand their business.
• Customers feel that we provide value for money.

• Our team has empathy for our customers as individuals. [Workshop is not about showing off our technical ability!]
• Our team deeply understands our customer’s business.
• Our team gets an opportunity to practice self selection around valuable problems

TASK: Once you've decided, write them down and continue!...